Be there for bedtime.
Even when you're not.
A soft toy that plays bedtime stories and messages recorded by the people who love them most. Wherever you are, you can still be part of bedtime.
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Ships Spring 2026
Demo
- Record your message or story - from the app, the web, or by calling in
- Your story syncs to the toy
- They hear your voice every time they hug their toy
Our story
Built by parents who get it.
We're a mum and dad to a little girl in the UK. Dad works shifts in the NHS. Long nights, early starts, weekends that blur together.
Too many evenings, he'd come home to find bedtime already done. The story read. The light off. The moment gone.
So we got building. A toy that plays stories in dad's voice, recorded from his phone during a night shift and ready on the toy by morning. Grandma and grandpa can record too. One place for every voice that matters, played back with a warm hug.
We refused to accept that missing bedtime meant missing out.
Millions of families deal with the same thing. A parent or loved one who can't be there at bedtime.
- Military parents on deployment
- NHS workers and shift workers
- Separated parents on custody schedules
- Parents who travel for work
- Grandparents who live far away
Different circumstances. Same missed moment.
Every child deserves to fall asleep feeling close to the people they love. That's why Storyfriend exists.
Now you can be there.
Your voice, right there on their pillow. Every single night.
Storyfriend plush - hug to hear your voice
A cuddly companion
Storyfriend is a soft, comforting bedtime companion.
Record from anywhere
Use your phone to record stories from anywhere in the world.
Screen-free playback
They just squeeze it to hear your voice. Playback occurs offline without any network connections
Family networking
Invite grandparents, friends and family so everyone can participate.
Simple as a bedtime story
Record
Record a story via app, web or a simple phone call. Read their favourite book, write your own story or create a magical listening experience from our Story Lab.
Sync
The Storyfriend syncs periodically, saving uploaded stories directly to the toy. Alternatively, cloud features can be turned off entirely and files transferred wirelessly from your phone to the toy.
Listen
They can control playback independently by simply hugging the toy. No connection needed. They hear your voice, and fall asleep smiling.
Control
Playback can also be controlled from a parent's nearby phone. You can also manage which family members can upload to the toy. You can customise the toy's settings to your preferences.
Closing the distance
Military Families
Deployment doesn't mean you have to be completely absent from their routine.
Separated Parents
Be a comforting presence even on the nights they sleep at their other home.
Grandparents
Read them their favourite classics from across the country or across the world.
- No glowing screens for children
- Works entirely without WiFi during playback
- Record from the app anywhere, anytime
- Unlimited story cloud storage
- Easily invite grandparents and relatives
Get Yours
£103.20
£129Ships Spring 2026 · £129 after launch
- Storyfriend soft toy
- Free iOS & Android parent app
- Unlimited secure story storage
- Invite unlimited family members
- Free express UK shipping
Secure checkout
Don't miss another bedtime.
Join the founding families and make sure bedtime always has your voice in it.
Frequently Asked Questions
- Pre-orders ship in Spring 2026. You'll be the first to know when we have an exact date.
- Yes, 100%. If you change your mind for any reason prior to shipping, we'll refund you immediately, no questions asked.
- You record stories using our free app on your phone. Stories sync to the toy over WiFi. Your child squeezes the toy to play stories. No internet needed for playback.
- Yes! You can invite anyone to record stories. Grandparents, aunts, uncles, godparents, anyone your child loves.
- Storyfriend is designed for children aged 0-8. The toy is soft and safe for babies, and the stories grow with your child.
- The app is completely free to use and start recording. There are some premium features that you may optionally subscribe to. Pre-order customers get early access to and special deals on premium features.